The Importance of eCommerce for modern businesses
eCommerce, also known as electronic commerce, is a term used to describe all kinds of business transactions related to the transmission of information on the web. This term covers a wide array of businesses from music and B2B to retail and auction businesses. The number of sellers and buyers and the number of transactions made online is growing every year. For instance, according to the latest statistics, about 80% of Americans shop online. But, this is only one reason why eCommerce is important for modern businesses. In this article, we will analyze few more things that emphasize the importance of eCommerce.
Reaching new customers
There is more than one way for potential new clients/customers to find you online. First of all, they use search engines like Google and Yahoo. Next, they use social media networks like Facebook and Twitter. Additionally, you can use emails too. The main point is to build a website and use different channels to attract new customers. So, reaching new customers is one of the reasons why eCommerce is important for modern businesses.
Providing access to customers at any time and at any place
Thanks to eCommerce, potential clients and customers can browse the product range of the company while they are sitting at home or while they are going to work on their mobile devices, computers, and laptops. They can do this at any time of the day. Businesses no longer need physical stores to showcase their offers.
Selling your services/products nationwide and even worldwide
Acquiring customers from other cities and other countries was difficult in the past because people had to travel to your shop in order to purchase the things they want. Now, thanks to eCommerce you can deliver almost any product you want directly to their doorstep. All you need is a good delivery strategy before selling your products and services across the country and across the globe.
Customers expect your business to be involved in eCommerce
According to some statistics, more than 50% of customers are now checking reviews and product descriptions online before buying any product. If your business is not present online you will probably have a low number of reviews which is definitely not good. In addition, people are becoming suspicious about brands that don’t have eCommerce websites because it seems that they don’t care about clients.
Better marketing options
eCommerce brings marketing to another level. While it is true that ordinary commerce can help business owners market their products and services, it is also true that these methods are getting a little bit outdated and unattractive. Online marketing is becoming stronger than ever and at the same time, business owners can choose from a myriad of marketing options. For instance, they can invest in SEO in order to appear higher in the search engine results, but they can also invest in pay Per Click marketing or even in email marketing.
You can run an online business at any place without hiring local staff. You can hire people from any country you want which means that you will save money. eCommerce saves money in few other ways. For instance, business owners don’t need office space or shops. In other words, you can use this saving in expanding your business.
Getting better understanding of your customer base
There are different analytics tools that can help you analyze customer behavior and their characteristics too. You can also use surveys or special incentives to get feedback and learn more about them.
We hope that this article will help readers understand why businesses should focus on eCommerce.
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